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[EN] Luxury lifestyle embroideries brand SEP Jordan, joins the B Corp movement.

Geneva, Switzerland – September 2020 - Luxury lifestyle embroideries brand SEP Jordan has announced its certification as a registered B Corporation.



B Corporations (or B Corps) are a growing group of companies who are reinventing business, by pursuing purpose as well as profit.

SEP Jordan has been certified by B Lab as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

The B Corp Certification is for the whole of our business and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, we had to score over 80 and provide evidence of socially and environmentally responsible practices - including energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, SEP have legally embedded their commitment to purpose beyond profit in their company articles.

SEP Jordan is now part of a community of over 2600+ businesses globally who have certified as B Corps. The B Corp Community is reflective of the European economy with businesses from a cross section of industries and sizes. These include well known brands like Patagonia, Alpro, Triodos Bank, Alessi, Ecoalf and Innocent .

Recent attention on the fashion industry makes SEP Jordan’s B Corp Certification a notable step, and signals a shift towards greater accountability and transparency in the sector.

Nathan Gilbert, Executive Director of B Lab Europe, says “We are delighted to welcome SEP Jordan to the B Corp Community. This is a movement of companies who are committed to changing how business operates, who believe business really can be a force for good. We know that SEP Jordan is going to be a fantastic addition to the community and will continue driving the conversation forward”.

“Being able to welcome SEP Jordan to the B Corp Community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”. - Nathan Gilbert, Executive Director of B Lab Europe

Roberta Ventura, SEP Jordan CEO, says « B Corp Certification is a high standard that keeps us accountable to our stated values as a company. It’s easy to say we care about social equality, human rights and refugees, but certification forces us to measure our actual ongoing impact. We want our customers to know for which brand they’re becoming brand ambassadors. We often select the brands we buy based on a sense of shared values, so it’s important for people to know what we stand for. We’d like to see more businesses in Switzerland, Jordan and the rest of the world that balance profit and purpose. In our experience, the best way to catalyse that sort of change is to model it for others to see »





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